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VRMA Webinar: Google 2020: What to Expect and How to Make Sure You're Ready!
Google is constantly on the move and with 50% of direct bookings originating as Google searches, it's critical to make sure you are keeping up to date! In this session we'll do a brief review of what changes Google made in 2019 and then dive into what changes we're expecting in 2020!

We'll take these predictions and break them down into actionable steps vacation rental managers can start taking to be prepared for what's next from Google! We'll be exploring both the organic and paid advertising side of Google and explaining things in an easy to understand, non techno-geek kinda way.

In this webinar:
- Attendees will learn what changes Google made in 2019 that have impacted their business, and how to see if that was a positive or negative impact for them
- Attendees will learn what we believe is coming from Google in 2020
- Attendees will learn what action steps they can start taking immediately to be prepared for Google's coming changes
- Attendees will learn how to measure their Google Ads success, and some adjustments to increase return on ad spend

Dec 16, 2019 12:00 PM in Eastern Time (US and Canada)

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Speakers

Matt Bare
Founder @Q4Launch
Matt Bare resides in Charleston, SC, the home of hospitality! He travels extensively for work, pleasure and mission work and brings a unique perspective to destination marketing. He has been doing "internet marketing" since Al Gore was first claiming to have invented it. He was deploying social media and content marketing strategies back when "social media" was just a bunch of forums. With a love for travel and comedy he always keeps things fun and entertaining and believes if you can't have fun doing it, then it’s not worth doing.